Privacy notice

Your privacy is important to us

We are committed to protecting your personal information and being transparent about what we do with it, no matter how you interact with us.

We are committed to using your personal information in accordance with our responsibilities.

This notice, together with our website, tells you about how we collect, use and protect your personal information.

Processing of your personal information is carried out by Amba Enterprise of Simandhar City, Ahmedabad-Kalol Highway, Adalaj, Gujarat, 382421

What information we have

You may visit our site anonymously. However please refer to our Cookie Policy.

When you engage with us by phone, mail, in person or online, we may collect personal information about you. This may include your name, address, email address, telephone number, date of birth, and other information relating to you personally which you may choose to provide to us. Data protection law recognises that certain types of personal information are more sensitive. This is known as 'sensitive' or 'special category' personal data or information and covers information revealing racial or ethnic origin, religious or philosophical beliefs and political opinions, trade union membership, genetic or biometric data, information concerning health or data concerning a person's sex life or sexual orientation. We try not to collect any sensitive data/information.

We do not collect or store your payment cards or similar payment information.

How we collect information

When you directly give us information

We may collect and store information about you when you interact with us. For example, this could be when you:

  • register with us or create an online account with us;
  • buy goods from our online shops or use our online services
  • submit an enquiry
  • give us feedback
  • make a complaint
  • use one of our apps
  • register for direct email communications
  • subscribe to newsletters
  • subscribe for magazines

When you indirectly give us information

When you interact with us on social media platforms such as Facebook, Google Plus, WhatsApp, Instagram, Twitter or LinkedIn we may also obtain some personal information about you. The information we receive will depend on the privacy preferences you have set on each platform and the privacy policies of each platform. To change your settings on these platforms, please refer to their privacy notices. We may obtain information about your visit to our site, for example the pages you visit and how you navigate the site, by using cookies. Please visit our Cookie Policy for more information on this.

We may obtain personal information about you from someone else who has registered you or signed you up on your behalf (for example, a family member or a friend).

Children aged 18 or under

If you are 18 or under you should not use this website or place orders with us.

If you are aged 18 or under, we must have your parent/guardian's permission in writing before you provide any personal information to us. That must include documents to verify your age and the identity of your parent/guardian where required by us.

Where children aged 18 or place orders with us they must only do so with the approval of a parent or guardian.

Bases for processing

The lawful bases we rely on for processing your personal information are:

  • Your consent. You are able to remove your consent at any time. You can do this by contacting us as set out at the end of this Privacy Notice.
  • We have a contractual obligation.
  • We have or to comply with a legal obligation.
  • We have a legitimate interest.

What we do with the information we have

We will use your personal information for the following purposes:

  • Order Confirmation and Delivery notices: We will use your personal information to communicate with you about your order.
  • Responding to a request: If you contact us with a query, we may use your personal information to provide you with a response.
  • Direct marketing/communication: We may send you communications and marketing information for our own events, promotions and product developments by email, SMS, Whats App, post, other social media or by phone. If you withdraw your consent and then subsequently opt in to receive marketing information again, then your most recent preference will prevail.
  • Monitoring and Evaluating: We may use your information in order to improve current and future delivery of our services and our website.
  • Transactional purposes: We will need to use your personal information in order to carry out our obligations arising from any contracts entered into between you and us for goods or services, for example, processing your order and payment for events for which you have registered.
  • Providing and developing our website: We may use your personal information to help provide you with access to our website, personalise your experience, and improve and develop it further.
  • Administration: We may use your personal information to record and deal with a complaint, record a request not to receive further marketing information, record what our staff have done for us, and for other essential internal record keeping purposes.
  • Protecting your vital interests: We may process your personal information where we reasonably think that there is a risk of serious harm or abuse to you or someone else.
  • Market research and surveys: We may invite you to participate in surveys or market research to help us improve our website, services and strategic development. Participation is always voluntary, and no individuals will be identified as a result of this research, unless you consent to us publishing your feedback.
  • Profiling and analysis: We may use your personal information to conduct profiling of our supporters or potential supporters. This will help us target communications in a more focused, efficient and cost-effective way, helping us reduce the chances of supporters and potential supporters receiving inappropriate or irrelevant communications. You can object to such use of your personal information for profiling at any time by contacting us at the details set out at the end of this Privacy Notice.

Who we share your information with

We will only use your information for the purposes for which it was obtained and as set out above. We will not, under any circumstances, sell to, or share your personal information with, any third party for their own purposes, and you will not receive marketing from any other companies or organisations as a result of giving your details to us. We will only share your data for the following purposes:

  • Third party suppliers: We may need to share your information with our logistics providers/couriers who help us to deliver our products and services and data hosting providers. These providers will only act under our instruction and are subject to pre-contract scrutiny and contractual obligations containing data protection clauses.
  • Where legally required: We will comply with requests where disclosure is required by law, for example, we may disclose your personal information to the government for tax investigation purposes, or to law enforcement agencies for the prevention and detection of crime. We may also share your information with the emergency services if we reasonably think there is a risk of serious harm or abuse to you or someone else.

We always aim to ensure that personal information is only used by those third parties for lawful purposes in accordance with this Privacy Notice.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

How we protect your information

We use technical and corporate organisational safeguards to ensure that your personal information is secure. We limit access to information on a need-to-know basis and take appropriate measures to ensure that our people are aware that such information is only used in accordance with this Privacy Notice.

We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff, volunteers and contractors.

Our online forms are always secured and our network is protected and routinely monitored.

If you use your credit or debit card to buy a product online, we pass your card details securely to our payment processing partners.

We do this in accordance with industry standards and do not store the details on our website. However, please be aware that there are always inherent risks in sending information by public networks or using public computers and we cannot 100% guarantee the security of data (including personal information) disclosed or transmitted over public networks.

How long will we keep your information

We will keep your personal information in respect of any financial transactions for as long as necessary to comply with the law.

We will retain your personal information for as long as necessary, whilst you remain a registered account holder. If you request that we stop processing your personal information for the purpose of marketing, we may need to add your details to a suppression file to enable us to comply with your request not to be contacted. In respect of other personal information, we will retain it for no longer than necessary for the purposes for which it was collected.

Your rights to your personal information

You have the right to:

  • confirmation of whether we are processing or have processed any personal information about you
  • a summary of the personal information we have processed
  • request access to personal information about you which is processed by us
  • rectification of any inaccuracies corrected or to complete any incomplete information or to update out of date information
  • erasure of your personal information in certain circumstances
  • restrict processing of your personal information
  • object to processing of your personal information in certain circumstances
  • portability by asking us to transfer information you gave us to another organisation, or to you, in certain circumstances.

If you wish to exercise these rights, please send your request to us along with copies of two separate identification documents which provide photo identification and confirm your address, such as an Aadhar Card, a passport, driving licence, or recent utility bill. Please also provide details of the email address relevant to the information or communications with you. Please also provide any additional information that is relevant to the nature of your contact with us, as this will help us to locate your records. You can send the documents via post or email to the address given below.

We will respond within the statutory period allowed after receipt of your written request and copies of your identification documents. We reserve the right to charge a fee to process the request to the extent permitted by law.

Terms and Conditions of Use and Sale

Please also visit our Terms and Conditions of Use and Sale section establishing the use, disclaimers, and limitations of liability governing the use of our website at terms of use.

Your Consent

By using our site, you consent to our website's privacy policy.

How to change or stop how we communicate with you?

You can opt out of our emails by clicking on the unsubscribe link at the bottom of our messages.

If you wish to change or stop how we communicate with you, please get in touch with us – details are set out at the end of this Privacy Notice.

Changes to our Privacy Notice

Our Privacy Notice may change from time to time without prior notification, so please check this page regularly to see if we have included any updates or changes, and that you are happy with them.

How you can contact us

You can contact us by


Amba Enterprise,

Simandhar City,
Ahmedabad-Kalol Highway,
Gujarat 382421,

Phone: +91-79 35002158 or +91-9924343237


This Privacy Notice was last updated on 13 September 2021.

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